But we're still learning about what it has cost the rest of us. Facebook's decision to buy Instagram was the best investment it ever made. The resulting book connects one company's rise to a global revolution in technology, culture and business. And it delves into Instagram's effects on popular culture, rewiring our understanding of celebrity and placing mounting pressure on all of us to perform online - to the point of warping our perception of reality.

No Filter explores how Instagram has reshaped global business, creating a new economy of 'influencers' and pioneering a business model that sells an aspirational lifestyle to all of us. With astonishing access to all the key players - from Instagram's co-founders to super-influencers like Kris Jenner - Frier offers behind-the-scenes glimpses of every moment in the company's life: from its launch, to its unlikely acquisition by Facebook, to its founders' dramatic disputes with their new boss, Mark Zuckerberg.īut this is not just a Silicon Valley story. In No Filter, Bloomberg's Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. But it's a story that has never been told - until now. The journey has involved ground-breaking innovations, a billion-dollar takeover, and clashes between some of the biggest names in tech. In this sequel to The Social Network (The New York Times), award-winning reporter Sarah Frier. Winner of the 2020 Financial Times and McKinsey Business Book of the Year Award Named Best Book of the Year by Fortune, The Financial Times, The Economist, Inc. In just ten years, Instagram has gone from being a simple photo app to a $100-billion company. Download No Filter by Sarah Frier PDF book free online. The extraordinary inside story of how Instagram became the world ' s most successful app 'Clear-eyed and objective.' New York Times 'Vivid reporting and electric story-telling.' Ashlee Vance, author of Elon Musk 'Deeply researched and highly entertaining.' The Times WINNER OF THE 2020 FT & MCKINSEY BUSINESS BOOK OF THE YEAR